The Challenge

To disrupt the market by satisfying the following criteria; 100% plastic free, recyclable and made in Britain, whilst also being a luxury, ethical product.

The Solution

The funding was used to carry out extensive market research to fully understand the potential demand for the product in the chosen materials, mechanism and aesthetics. The company worked with product designers and CGI consultants to produce in-depth 3D drawings of potential designs and mechanisms, which allowed them to review and alter all elements prior to the manufacture of costly prototypes.